The Importance Of A Well-Designed Corporate Brochure

Certainly, you want your corporate brochure to serve its purpose. Whether it was meant to introduce your company or increase sales, a brochure only achieves its purpose if it is well-designed. An effective brochure successfully conveys the message and the image that you want to project. A well-designed corporate brochure yields immediate feedback or at least is kept for future potential use. Read more…

The Purpose Of A Company Brochure

A business card introduces you as an individual, while a brochure introduces the company as a whole. A company brochure is a marketing tool where you can present your company’s status, milestones, products and service.

Aside from business cards, a brochure may be given to potential clients during your initial meeting which can be kept for future reference. While some telemarketers use cold calls to generate leads, a company brochure is its written counterpart. It can help boost company sales, too.

Why The Need For A Well-Designed Company Brochure?

Your company brochure is a reflection of the kind of company you have. Certainly, you want these brochures to boost your sales or to leave a positive impression. Thus, it is important that you come up with a well-designed company brochure.

Do’s And Don’ts For Your Company Brochure

Do come up with an attention-grabbing brochure. A catchy byline paired with a striking image on your cover page takes you one step closer to your potential client. Keep in mind that you don’t want people to just pass by your brochure. You want them to grab your brochure.

Don’t bore your clients buy putting too much text. Your brochure should not be a compilation of words and figures. It is not your price list or catalog. Have a brief but informative content. Remember to only tell your readers what they need to know.

Do make your brochure a teaser of your offered products or service. Simply put, intrigue your brochure readers. Give them a reason to call your office. A call from a person who got hold of your brochure is an opportunity to turn him into a client.

Don’t give away a company brochure that is poorly done. A brochure with pixelated graphics or printed on low-quality paper is not an option. It does not only get thrown in the trash bin, it gives an impression that your company is not professional.

Do create a company brochure that makes a good and lasting impression on your reader. The reader must feel secure about transacting or dealing with your company just by looking at your brochure. It must relay that your company is stable, reliable and trustworthy.

Questions To Address When Designing Brochures For Your Business

Prior to designing business promotional brochures, you should tackle the most basic questions. Addressing these questions beforehand can help you develop a highly effective document. Read more…

Why Should You Ask A Professional To Design Your Business’ Brochures?

How can a handful of images and a smattering of words printed on a piece of paper do wonders for your flagging business? Read more…

Getting Brochures To Attract Customers

How can you summarize your business into a few 8×4 inch pages? As much as you want to include everything in it, you can’t just print out a whole manual. If it’s for your employees then they have to read it whether they like it or not. But as it happens, you want people outside your company to buy your product or services. And you can’t invite them with a boring manual.

That’s why you need a great brochure.

Think of your business as the new kid on the block who wants to get to know your neighbors. What would you do? Invite them to a party of course! To do that, you need a cool invitation. Those invitation cards are your brochures. You want to grab the attention of new customers. You want them to know that you exist and that you are ready to mingle.

Brochures are also good for providing more information to your already existing customers. They are designed to give detailed information on what new products or services you have. It’s like making a phone call to your friends, updating them of what’s new in your life. After all, you don’t want them to think you have suddenly ceased to exist.

As mentioned, brochures are not just plain manuals that you force people to read. Give it an attention-grabbing front page. Potential customers or returning clients need to actually pick up and read your brochure, and an uninteresting cover page won’t win them over.

Even if you like a variety of themes and designs for your brochure, don’t overload it with such. Keep a constant theme. You don’t want to kill your brochure with confusing themes. It just shows that you are undecided, and that doesn’t bode well for your business.

Don’t scare your customers with too much copy. It’s understandable that you want them to know more about your business and products, but giving them information overload won’t achieve your goal. It also defeats the whole point of being a brochure. Who wants to be forced to read a whole chapter of book contained in a few pages? Your clients wouldn’t even bother to speed read. Keep your texts in easy to read format and avoid the highly technical terms only experts understand. You want to inform them of your products, not educate them of your field.

Lastly, don’t forget to include your business name and contact information. Brochures should refer people back to your business. How can they know who and what you are if you haven’t included it in your brochure? Give at least two forms of contact information so clients will know how to actually buy or reserve your product and services.

Brochures should invite people and never scare them. Your design should also correspond to your business’ practice and profile, so you might want to give that a consideration. Also place them in conspicuous spots where your target readers always go to. A truly good brochure is informative and appealing. But ultimately, you want a brochure that is effective in giving your business more customers.

Simple Steps To Get People To Notice Your Brochure

They are all over. They are in shopping centers, airports, market aisles, terminals, conventions, and anywhere else. Brochures of different sizes and hues invade every nook and corner of jam-packed sites. Sometimes they are overlooked, sometimes passersby get them for information. There are even times when people pick them up to beat boredom. But whatever reason they have, pamphlets are just there when you need them.

There’s no question that they are attention-grabbing, their flashy hues or big heavy texts and their strategic positioning made certain they would get your notice. But with all the other brochures out there, catching your attention isn’t sufficient. The real test of a great brochure is that it will stick out in the sea of other colorful brochures, enough to have you take one out from the rest.

There are just a few easy steps to ensure your brochure will stand out from the crowd.

The first and most crucial step is knowing your target market. Maybe you have produced the coolest gothic-themed design you could think of, even incorporating a vampire versus werewolf design. But would your target readers of males aged 30 to 50 appreciate that, or even give it a another glance? Not learning your intended market is a surefire way to miss readers.

Just because a brochure normally has multiple pages, it doesn’t mean it can look like a full chapter pulled out from a book. Create a title text that summarizes the whole aim of the brochure. A one-word title in big readable font would be perfect. Just follow it up with an accompanying subtitle that further explains the brochure. Also, keep the data short and to the point on the next pages. It should be easy to read so your readers will really read it from beginning to end.

Don’t forget your company’s name and contact information. After getting the notice of your readers, they would of course wish to know more. And what good would your brochure do if they can’t refer potential customers back to you?

Design your brochure on how your target readers likes it and what your message is all about. How would a brochure about food nutrition facts captivate the attention of busy mothers scouring grocery aisles while balancing their toddlers on their pushcart? If you believe cutting your pamphlet into a figure resembling a grocery cart would make them notice it, then by all means, do so. Color and font style should also be taken into consideration. And just like data, design overload may also kill your brochure. Stick to a single idea and apply it on all the pages.

Lastly, the brochures must be located in an eye-catching site where your intended readers mostly stay. People won’t bother to pick up a brochure that says about a big shopping mall sale event that is happening in another state. A pamphlet about an eatery’s major buffet event is likewise unlikely to be noticed if placed in a stand near a fitness gym.

The mentioned methods are only some of the basic ways to consider in making a brochure stand out. There are those who would add fancy and glimmering texts, and would have their pamphlets personally given out by appealing girls, which are just fine. But follow the fundamentals first before adding some more to ensure your brochures and your message would be read by your target readers.

Some Simple Yet Effective Brochure Design Tips

Have you ever considered that a brochure can be one of the most all-powerful of all your marketing materials?

It is a simple piece of paper but the original impact that your booklet creates is profound. If it’s shabby and unpresentable your prospect is left with the same feeling. This will slow your business growth.

Having a brochure professionally designed and printed is a key to success in a crowded market. Taking the time to make sure that your brochure presents all the key data in a way that is easily understood is something that only a professional can do.

If you are just getting started in business you may be tempted to do your brochure yourself. When I first started in business I did everything myself – not a smart choice. That is why it took me 12 years before I was even comparatively successful. Heed my warning – go professional from day one on your marketing materials. They are an investment and not an expense. Professionally designed materials will deliver you customers and the cash flow to follow – the reason why you are in business.

A pamphlet has to use eye-catching design. It has to be succinct in terms of the content and last but not the least, it must be successful in tempting people to make that call of action.

Here are three key design rules to follow when producing a pamphlet. Use them and you will see your results flow.

1. The cover:

The cover is your sales rep. Leaflets are quite inactive creatures and you are not often able to ‘walk’ people through your booklet. So you need to arouse people to read further. The cover is the starting point so must be tantalising and sharing the KEY values of WHY someone should read further. It should answer the WIFM question – What’s in it for me.

A good design company will show you at least three to four cover designs for your pamphlet. Analyze these designs to examine which stimulates you the most. Ask your friends their impression. Does the cover answer the question WIFM? If it doesn’t energise and answer the WIFM question, then skip to another design that works or get it redesigned. Taking the time here to get it right will pay bounties later.

2. The Content:

Once they are past the front over then the message has to become the sales rep. So once again, the pressure is on to be great. Do not opt for cheap ineffective content writers or ask the designer to write the content or worst still do it yourself. Instead make sure that a professional copywriter is doing the work. If your design company does not have a copywriter then employ one yourself.

Ensure that all the key questions that a future customer will have about your product are answered in a way that gets them to call you for more information. Do not go into ‘overkill mode’ and swamp them with too much data at this point in time. Remember the brochure’s job is to stimulate and get people to call you.

3. The call for action:

If your future customer has read the leaflet then you have done a great job. All you need to do now is give them a compelling reason to contact you NOW.

Having things like a free call 0800 or’00 number clearly shown (in big letters) can make a important difference. Having an email address is a clear bonus. Make sure these two are clearly placed in large clear type.

Even give your customers a special voucher on the leaflet or reference code can help. But above all, ensure that you add a clear call to action. One way to do this is to readdress the KEY value of your service to your prospect in a way that will get them to take action. Remember value is everything. People only purchase something that is of value to THEM.

4. The piece that got missed:

I did this on purpose and only said there were three points. Well the final point is the one that can get overlooked. It is the ‘dummy’ one. Have you checked that you have these on your booklet:

Phone number | Fax number | Email address | Web address | Country of operation | City / area of operation | Company name | And have you proof read for typo and grammar errors?

What Makes It Very Important To Let Professional Designers Create Your Corporate Brochures

To make the consumers buy your offering, you need to communicate its benefits, which requires a smart communication strategy. A great way of achieving this is through a company brochure, which communicates the customer about the highlights of your offerings and differentiates them from the competition.

A brochure will not be effective if it is drab, and use of graphic designs can be very important in making sure that you have an appealing and also a professional looking brochure. The best way to give information is to use designs along with text, which will stay in the recall of the customers much longer. This explains why the job must be done by professionals.

This is not to say that you cannot create it yourself if you know how to use design software. However, a person who does not have much expertise in the area will take a significant amount of time to create a professional and effective brochure. It will not take much time to appreciate the fact that it will be practical to put in more time on your main profession instead of making a brochure.

Commercial brochure design services are not very expensive and even small-sized businesses can pay for them. A professional designer would guarantee that the text of the brochure is appealing and relevant to help the client understand the advantages of your services or products. The types of graphic designs and layouts that a professional brochure designer will have access to would be much more than what a beginner would be able to provide. Moreover, he would be capable of getting the brochures printed at cheaper rates, which would significantly reduce your headache.