The Three Types Of Packaging

Packaging has evolved from the ancient utilization of leaves and clay to contain goods to a science and art worthy of its own Hall of Fame. The functions of product packages have also evolved. Now, there are packaging materials exclusively used to prolong the shelf life of food products, to minimize the occurrence of oxidation, or to control portions or serving sizes (very useful for those who are watching their weight). With the progress in the art and science of product packages, there are nonetheless three types of containers, and they can be differentiated by the functions each type performs.

Primary packaging

These materials are those that actually hold the product or enclose it. These are the smallest or thinnest units in all the materials used to contain the goods or wares, and are in direct contact with the contents. Examples of these primary product containers are cellophanes, blister packets, cans, and bottles.

Secondary packaging

These product package materials are outside the primary containers or packets, and are generally used to hold the primary containers together. Boxes and cases are the most common examples of these materials.

Tertiary packaging

These materials are used to handle bulk volumes of certain goods already in their secondary packaging. These tertiary materials, such as pallets, are very useful for transporting, for warehouse storage, or bulk handling of goods.

If you are selling wares or foodstuff, you need to consider the packaging materials that you will use. Further, in order to entice consumers to purchase your products, the design of your packages should be conceptualized to capitalize on the known fact that human beings generally process information through what they see. Attractive, eye-candy-variety packages can convince consumers to choose your products over all the others displayed on the store shelf. The art and science of product packages can help you gain an edge in a highly competitive market place. To get a quicker return of investment from your products, you have to get professionals to design your product labels and packages; professionals have the experience and means to produce packaging designs exactly as you want them.