Designing Highly Effective Product Catalogs

How do you design product catalogs to convince consumers to buy your products? For this to work, you must consider that human beings process most of the information found in their surroundings through their eyes. Thus for most people, appearance is everything.

Let us say, for example, that you own a retail clothing store. Your store is planning to have a midnight sale, and you would like it very much if customers would be able to come and check out what you are offering and perhaps only go home after purchasing an item or two (or even more).

You decide that the best way to reach potential customers and entice them to visit your store on the day of the sale is to send them product catalogs featuring the items that they can have at discounted prices.

Your print ads must exude quiet elegance. The images should be of wonderful quality and have rich, vibrant colors. There is nothing more flattering for consumers than the thought that they imbibing in a little luxury by browsing through the catalogs that your store sent them. Your printed materials should be sophisticated and show the potential customers that although you are putting most of your items up for sale, these are still of great quality – a truly wonderful bargain.

Apart from photographs showing the details of the items on sale, essential information should be easily found in the catalogs (such as prices, amount of discount, and amount that the consumers can save if they purchase the product on sale). Moreover, a brief item description will also be very helpful, as some pictures will not clearly show if a blouse’s fabric is velvet or cotton. If the items are available in other colors, that information could also be included.

One other essential information that should not be missing in your product catalogs is the contact details of your store. If your establishment is located in an out-of-way nook, a little sketch and instructions on how to get there would surely be appreciated. Then, on midnight-sale day, be ready for the deluge of eager customers flowing in.